WEST NOTTINGHAM — Herr Foods’ Flavored by Philly campaign is back — but with a twist this year.
Since 2021, the Chester County-based Herr Foods has been asking customers to choose the winning chip flavor that best captures the “flavor” of the Philadelphia region.
This year, in honor of America’s 250th birthday — Herr’s is celebrating the flavors of Freedom, Liberty, and Unity that define both Philadelphia and the nation with Flavored by Philly: Taste the 250, according to a press release announcing the contest.
“Philadelphia has always been at the heart of Herr’s story,” Ed Herr, executive chairman of the board, said in a statement. “Flavored by Philly: Taste the 250 is our way of honoring the city that continues to inspire our flavors and our fans.”
The twist this year?
Instead of having fans submit new flavor ideas, they will instead be selecting a winner from a curated lineup of flavors inspired by the American ideals of “Freedom, Liberty, and Unity,” the company said. Fans will decide which flavor best embodies the “heart of the American story,” the release stated.
Within each category — Freedom, Liberty, and Unity — customers have a choice of three flavors.
In the Freedom category — the options feature cheese: Freedom Loaded Cheese Fries, Freedom Cheesy Crab Dip, and Freedom Cheesy Bread.
In the Liberty category — the options are bold and smoky: Liberty Roasted Garlic BBQ, Liberty Hickory BBQ, and Liberty Hot Honey BBQ.
In the United category — the options are combination flavors: United Jalapeno Cream Cheese; United Lemon Pepper, and United Mango Habanero.
How to Vote
Votes can be cast at Herrsflavoredbyphilly.com through Dec. 10. There will be one winner in each category. The top three chip flavors, chosen by popular vote, will hit supermarket shelves in June 2026, just in time to celebrate America’s 250th birthday.
Flavor finalists over the past four years have included cheesesteaks, roast pork and tomato pie, and past flavor finalists have paid homage to the tastes that make Philly one of a kind, the company said.
The most recent winner was the Long Hots & Sharp Provolone Potato Chip — named the 2025 Flavored By Philly: Crunch Off contest, earning a record 199,008 votes. The 2025 contest pitted three previous champions against each other — with the winner added as a permanent Herr’s product.
